F1® Connectivity Innovation Prize 2016 Winners

F1® Connectivity Innovation Prize 2016 Winners. Two teams from Bronze Labs were successful in winning Challenge 1 and Challenge 2 of the F1® Connectivity Innovation Prize 2016. Although not the overall Grand Prize Winners, Bronze Labs beat off over 200,000 competitors... // read more

The Mongol Rally

CEO Richard Howells (left) and COO Tom Blockley (right) posing with their discreet gold wrapped Panda before their 11,000 miles to Mongolia and beyond. (Sorry we cut your head off Tom!)  At some point over the past year, Rich and Tom got together (some would assume... // read more

F1 Connectivity Innovation Prize

Big Rich (left) and Jamie (right), pleased as punch about their F1 Challenge entry Huge congratulations to our very own Big Rich and Jamie who are finalists in the F1 Connectivity Innovation Prize. They entered their creation for a VR/AR solution that brings an... // read more

Bronze Talks at the London Conference on Smart Cities

Bronze CEO Richard Howells talking at the London Conference on Smart Cities Bronze was recently honoured by an invite from Siemens for our CEO to present a talk at their London Conference on Smart Cities.  The event was hosted at the prestigious Crystal, one of the... // read more

..and welcome Mike!

And an equally warm welcome to t’other Mike joining us as a front end developer. Mr Vinall is driven colouring in specialist and has worked for her majesty (HMRC), and has the benefit of agency and client side experience. A fan of Tacos. // read more

Welcome Mike…

A warm welcome to our new recruit Mike Norton. Mike is a recent Uni graduate with sold android development skills, a brain for testing and an all round thoroughly nice chap. // read more

Bronze has a vision for future of cities

Richard travelled to Singapore on a mission, organised by Innovate UK and UK Trade and Investment, to pitch Bronze Labs ideas for the future of city living to government officials, businesses and investors as part of the so called Connected Cities project. Read more at Shropshire Star // read more

Howells recognised as amongst top UK business leaders

We’re extremely proud to announce CEO Richard Howells is now a finalist for ‘2015 UK Emerging Entrepreneur of the Year Award’. More than two thousand Midlands business leaders applied or were nominated prior to the awards evening which took place at The Belfry, Sutton Coldfield. Richard was nominated by the multinational professional services business super titan PricewaterhouseCoopers as the top performing CEO in the Midlands. He’ll now go on to fight it out with other UK business leaders at a national event held in London this September! Richard said “It is a great honour to have been both independently nominated then receive recognition like this. I obviously feel immensely proud of my team. It is and always has been a huge privilege to lead the growth of Bronze Labs. I have very exciting growth plans for our business within the international area and I look forward to what will certainly be an extremely exciting couple of years ahead as we role out our technologies across the globe.” // read more

Oculus Rift VR Simulator for Aircraft Piloting

We have successfully setup a demo using Oculus Rift to demonstrate how the technology can be used as an alternative to aircraft simulators, aiding pilots in understanding how the cockpit in their aircraft works. Oculus Rift can also be paired with Leap Motion and force feedback controllers, all together making a completely immersive experience and cutting down the costs of fully built simulators. This technology can also be used on any training environment such as cars, tanks, parts etc. In this quick demo, we have an F10 aircraft which shows a few instrument panels, fires rockets and ejector seat! Each eye is separated very much as you would see in a 3D movie, so that you see each image as one inside the Rift headset. // read more

Markerless Tracking Augmented Reality on a 1965 Leopard Battle Tank

We went to RAF Cosford to test out a technology we have been working on that uses markerless tracking augmented reality technology using natural feature tracking to track real objects in real time. We tested this on a 1965 Leopard battle tank using open source CAD data. The technology can be used to effectively create a 3D representation of the object, this can then be used to show and instruct complex and routine maintenance procedures like how to disassemble a part, or show a breakdown of information and service data on subsystems. The technology enables us to track the object from any angle on any scale of object. The possibilities of how to use this are endless and vital in aiding and tutoring people in real time, right in front of them. // read more

Bronze Builds AR Young Inventors Winning Entry

Bronze Software Labs have helped bring Harper Adams University Young Innovator of the Year’s, Daniel Riding, invention to life by developing an Augmented Reality version of his creation. HedgeBot, is designed to help the agricultural community cut down on fuel, machinery and time spent on maintaining the lands countryside hedges by automatically trimming them down. Gadget Show’s Jason Bradbury was on hand at the award ceremony to host the inventors and give insights to the young audience of the future of technology. // read more

Prince Charles Views Bronze Project at Middleport

Middleport Pottery in Stoke-on-Trent was founded in 1888 to produce Burleigh pottery and built up a worldwide reputation, employing 500 people by 1939. By 2011, however, the workforce was bare, orders were in short demand and it looked destined for closure and demolition. The Prince’s Regeneration Trust stepped in, buying the entire site as a working factory and creating a heritage tourist attraction. Bronze Software Labs were approached to take on the task of bringing this heritage site into the 21st Century with a modern way to engage it’s audience through technology. On Tuesday 24th June 2014, Prince Charles came to visit the project to see how it was all coming along. Ros Kerslake, Chief Executive of The Prince’s Regeneration Trust said: ‘Middleport Pottery is a living and breathing part of British industrial history because Burleigh pottery is still made here using traditional techniques and skills. We’re delighted to be opening it up as a major visitor destination, so it can be enjoyed and appreciated for generations to come. We are thrilled that His Royal Highness, our President, is here today to officially open the Pottery and to share this very special moment with us and with Stoke-on-Trent. The project is well under way, and as part of this we produced an Augmented Reality experience at the start of what will become a Beacons Tour giving visitors information to a smart device as they walk around the working factory. // read more

What is Augmented Reality (AR)?

Augmented reality (AR) is one of our core services at Bronze, so to help those who struggle to understand just what AR is we’ve put together a short animation to help explain. AR is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world. // read more
Rich & Tom were live on BBC Radio Shropshire on the 17th May 2014 discussing the RAFBF Augmented Reality App. Most people don’t appreciate the RAF-BF charity is now 94 years old. As with most charities which span generations, they’re interested in innovative ways to engage with and raise the profile of their important work. In building the app we believe we’ve succeeded in harnessing the very latest mobile technologies to spark the interest in audiences across the globe. We’d like to think of our technologies as a type of 21st century ‘storytelling’. It’s extremely important for people to understand we are proud of the British heritage and we believe our technologies are the key to keeping the history in the hearts and minds of the youngest generations. // read more

The Battle of Britain is etched into the British consciousness and this is a fantastic app to let new generations explore the aeroplane that played such an important role. Bronze Software Labs’ fundraising support is certainly appreciated, as it helps us fulfil our mission of supporting the entire RAF family.

– RAF Benevolent Fund Director of Fundraising Mike Neville

The Battle of Britain is etched into the British consciousness

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The Spitfire is an icon of British history and this app uses cutting edge Augmented Reality techniques to bring it to life almost 75 years after it featured in the Battle of Britain. But this isn’t just a video game – it’s about raising awareness of the RAF Benevolent Fund’s vital work and we are delighted to help this wonderful charity.

– Richard Howells, Director of Bronze Software Labs

The Spitfire is an icon of British history

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Bronze Software Labs Wins Top Innovation Award for The RAF’s Leading Welfare Charity The Royal Air Force Benevolent Fund

The innovative team @BronzeLabs has created the world’s first 3D Augmented Reality App for a charity, opening up a new potential audience for the RAFBF. The AR App enables viewers to experience the iconic British aircraft and raise funds for the Royal Air Force Benevolent Fund at the same time. The awards ceremony was held at the Royal Institute of British Architects in London, 1st May 2014. The award was presented by Mr Bernard Edwards, Chairman of MooD and an RAF Benevolent Fund Ambassador. This is the second year that the RAF Benevolent Fund has recognised the stand-out contributions made by a few of the dedicated individuals, stations, and corporate partners who support the charity each year. In advance of the 75th anniversary of the Battle of Britain in 2015, we launched the Official RAFBF Spitfire Augmented Reality App. After downloading the App, mobile phone users can explore and interact with the high detail 3D model of a Spitfire, rotate the plane 360 degrees, start the engine, and fire machine guns. Bronze HQ in Telford is based just a few miles down the road from the West Midlands RAF base in Cosford, Shropshire. The team spent hours studying the Spitfire’s iconic lines and design while creating this stunning Augmented Reality App. Built to a very tight timescale to meet the Battle of Britain anniversary in Sept 2014, the App was conceived, designed and built in less than 30 days. The App is available to download world wide and uses major currencies from the UK, US, Europe, Australia, New Zealand, Japan to name just a few. It’s be designed and built from the ground up, for iPhone 4s or newer and is sold for £1.49 from iTunes with profits going to the RAF Benevolent Fund. // read more

Bronze wins at EIBA 2014

The Shropshire Star Excellence in Business Awards black-tie event took place on Thursday, April 3, 2014 at RAF Cosford Museum where Bronze was announced as winners for Best Young Business of the Year. To win the award we had to demonstrate qualities such as dynamic leadership, innovative product/service development and a robust marketing strategy. We needed to provide evidence of ambition and business acumen, having achieved a tangible level of success, and be able to demonstrate how the commitment of our team is supporting the drive of the business towards further growth. We were described as a strong all-rounder, already a leader in its own chosen area of expertise, with a clear and deliverable vision for the future. We are extremely proud to have been voted as the Best Young Business of the Year and strive to pick up many more awards in the future. // read more

A.I.R Ambulance by Bronze takes flight

Midlands Air Ambulance serves the largest air ambulance region in the UK. This includes the communities of Gloucestershire, Herefordshire, Shropshire, Staffordshire, West Midlands and Worcestershire; representing a population of more than 6 million. Each year it costs in excess of £6.5 million just to keep the three charity helicopters operational. The charity receives no funding from the government or National Lottery so relies entirely on the support and generosity of local people and businesses. We decided to develop an app that worked on smartphones – the idea being both to use a medium familiar to the target audience and develop it in such a way as to raise the whole profile of the charity by really getting them talked about! A.I.R. Ambulance not only gives users on both Apple and Android devices the ability to learn more about the vital life saving service, but they can also see and hear the helicopter, in Augmented Reality, take flight and then interact with the aircraft to get a fun and educational experience. By touching certain parts of the exact replica EC-135 Eurocopter, they will get information about each part and be able to spin and turn the aircraft around to the amazement and delight of anyone watching. // read more

Bronze Features on BBC Midlands Today

The West Midlands economy is worth billions of pounds more than official figures suggest, that’s the conclusion of research carried out by business leaders into the state of the region. More and more companies here are developing innovative products which are the envy of the world. Bronze Software Labs are one of those companies, and appear on BBC Midlands Today. // read more

Oculus Rift VR Simulator for Aircraft Piloting

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Markerless Tracking Augmented Reality

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Telford Loyalty Card – Enjoy Telford

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Schneider Electric’s Home Touch Visualiser

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Protolabs Design3 App

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A Pottery Model of the Model Pottery

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Pearson Treasure Trove Event Game

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Eye Castle – Heritage Trail

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The Everyday Telford Council Smartphone Reporting App

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Canal & River Trust Length Inspection Mobile App

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Canal & River Trust Bingley Five Rise

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The Midlands Air Ambulance Augmented Reality app

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The Official RAFBF Augmented Reality app

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Request a Demo

Contact the sales team below to request a demo of any of our products. Alternatively, call us on +44(0)1952 288215.

Request a Demo

Contact the sales team below to request a demo of any of our products. Alternatively, call us on +44(0)1952 288215.

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